Activity

USS Biz Trek Activity #8: Identifying Customer Needs

In order to better figure out exactly what your customers need, make your own needs survey form. This will help you organize the information you gather, which will help you track the direction you want to take your business.

Loggin’ On

Open your log to a blank page, and write "Needs Survey" in the center of the top line. On the left side of the next line, write "Product Description," then write a two-line summary of your business’s goods or services.

Skip a line, then draw three vertical lines on the page. This will make four columns. Label the first column "Name." The next three columns will be labeled with the questions you’ll ask your potential customers:

Would you be interested in this product?
How often would you use this product?
What do you think would be a fair price for this product?

Once your columns are labeled, your form is complete. Find 20 people to answer your questions, and write their answers in this form. When you’re done, study their answers and see if there are any trends, or things that more than one person might have said. Look at those trends to see how you could alter your business to better fit your customer’s needs.

Finished?

Rocket back to Lesson 3

Rocket forward to Activity #9