Activity

USS Biz Trek Activity #10: Compare Sweet Treats

In this lesson, you have discovered that it is important to know everything you can about your competitors. Now have some fun visiting two competitors on the Web — Godiva Chocolates and Hershey’s Chocolates.

Look for the answers to these questions as you tour their Websites:

What do the colors, graphics, and text on the Godiva site tell you about their customers?
Does the Godiva product appeal to you?
What would you expect to pay for Godiva chocolates?
What type of customers would buy Godiva chocolates?
How is the Hershey’s site and tour different from the Godiva site?
What do the colors, graphics, and text on the Hershey’s site tell you about their customers?
Does Hershey’s information about making chocolate appeal to you?
How much do you usually pay for a Hershey bar?
What type of customers would buy Hershey chocolates rather than Godiva?

Click these links to go to Godiva and Hershey’s now.

Loggin’ On

What did you discover about product design on this cybertour? Begin a new page in your USS Biz Trek log titled "Product Design and Target Customers" Discuss ways to make your product appeal to certain customers. Do you want to sell to a wide range of people or are you selling to a small niche market? What can you do to make sure your product appeals to the right people?

Finished?

Rocket back to Lesson 4

Rocket forward to Activity 11