Activity

USS Biz Trek Activity #17: Plan Your Advertising Campaign

In this section, you will find a checklist of many ways you might advertise or market your business. Print a copy of the list. Then mark the advertising methods you plan to use during the next few months. In the extra space beside each selection, tell when and where you will use this method. Save your advertising plan in the pocket of your USS Biz Trek log.

I. Written Materials	II. Personal Contacts	III. Visual Attention Getters	IV. Free Offers	V. In the News
•   Flyers	• Phone calls	• T-shirt, sweat shirt	• Coupons	• School paper
•   Business cards	• Door-to-door sales	• Caps	• Samples	• Local newsletters
•   Yard signs	• Customer surveys	• Briefcase, tote bag	• Demonstrations	• Community newspapers
•   Brochures	• Networking	• Balloons, streamers	• 1/2 Price offers	• Magazines
•   Price lists	• Customer referrals	• Costume	• Other _____________________	• Radio
•   Product literature	• Table at club meeting	• Decorate bike	• Other _____________________	• TV
•   Letters, mailings	• Grand opening event	• Signs on car
•   Postcards, reminders	• Other ___________________	• Other ____________________
		• Other ____________________

Finished?

Rocket back to Lesson 5

Rocket forward to Lesson 6

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Revised: November 22, 2002.
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