Shoot for the Stars |
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Comparing Costs in AdvertisingBecause you are just starting out, you probably don't have a lot of extra money to spend on advertising. So, your goal should be to get the maximum results for every advertising dollar you spend. Use a chart like the one provided to analyze the advertising method that best suits your business. Advertising MethodGive a code or word describing your advertising method. CostHow much money does it costs for this method? Number of CallsTrack how many inquiries you get from your advertising method. New CustomersHow many new customers did you get? Cost per InquiryDivide the cost of the advertising by the number of calls you received to find out how much you paid to get each inquiry. Cost per CustomerDivide the cost of the advertising by the number of new customers to find out how much you paid to get each new customer. Use this figure to compare the cost effectiveness of all your advertising campaigns.
Revised: December 13, 2001. |
A business never stops growing!Back to Take the Challenge |
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