Shoot for the Stars

How’s the Competition?

After you have gathered information about your competitors, create a chart or grid to compare your business to your top three competitors. A sample chart is provided below.

  Target Market Benefits of Product Price Quality Delivery Method
Your Company          
Competitor #1          
Competitor #2          
Competitor #3          

Once your chart is complete, study it closely. Look for ways to improve your company or your product, better ways to advertise, or better ways to serve customers. Competition is good because it causes entrepreneurs to constantly work harder to meet customers’ needs.


Revised: December 13, 2001.
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A business never stops growing!

Write a Mission Statement

Compare Advertising Costs

How’s the Competition?

Order Forms are Sales Tools

Customer Receipts

How to Use an Invoice

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