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USS Biz Trek Extension ActivitiesGlossary of Business Termsadvertising: Public sales messages that entice customers to buy. advisor: A person who gives advice or opinions to help you in business. associate: A person who is helping you in business; fellow worker. benefits: Anything that does good; things that help or aid us. bill: A written list of money owed for goods and services. board of advisors: Group of people who give counsel or opinions on how to run a business or an organization. bond: A certificate sold by a business promising by a certain date to repay the buyer the amount he paid with interest. bookkeeping: The work of keeping written records of business transactions. break-even: The point in a business where revenue from sales exactly equals the fixed costs. broker: A person who buys and sells products or stock in companies for others. budget: A careful plan that controls spending by allotting specific amounts of money to certain expenses. business: Voluntary trade; the selling of a product or service for a profit as a means of producing livelihood. business plan: A written plan of action for starting and operating a business. capital: Money or property used to start or grow a business. cash flow: Money coming in and going out of your business; funds that are available for operating the business. client: Customer; someone who buys products or services from you, especially one who buys regularly. commission: A system of paying a salesperson, agent, or broker a percentage of their sales income. competitor: A business rival who offers similar products or services. consumer: A person who buys goods for his own needs and not to sell to others. corporation: A business owned by one or more people who own shares (stock) in the company; this legal entity assumes all responsibility for the business. cost of goods: Direct expenses to produce, manufacture, or purchase the products or services you sell to customers. customer: A person who buys, especially one who buys regularly. DBA form: A form used to register a business name; tells who is "doing business as" (or operating under) the assumed (fictitious) name. demonstrate: To show customers how a product or service works. display: An exhibit that shows products for sale. distribute: To deliver products; to buy large quantities of product from a manufacturer and sell to retailers. diversify: To introduce variety; to branch off into other business interests, products, or investments. entrepreneur: A person who sees money-making opportunity, makes a plan, takes the risk, and does the work necessary to start a business. equipment: Tools or machinery used to do work or create a product. estimate: To make a general guess about size, cost, or value. evaluation: Careful judgment; examination of facts. expense: Any money spent to operate a business undertaking. feasibility: Capable of being carried out; workable. financial: Having to do with money matters and money management. fixed costs: Business expenses such as rent and utilities that are paid each month; operating expenses. flyer: An inexpensive one-sheet advertisement. forecast: An estimate of results that seem likely to occur; prediction. founder: A person who takes the first steps to establish a business. goal: An aim, target, or purpose stated in measurable terms. grand opening: An event to celebrate the beginning of a new business. gross profit: Revenue (income) from sales minus the variable costs to buy or produce the product. guarantee: Promise to replace something sold if it does not last. income: Any money received from sales; pay or wages. income statement: A report that summarizes the revenue, expenses, and profit on a business enterprise. income tax: Taxes owed to the federal government on wages, salaries, profits, or other forms of income. inventory: Stock of products or goods on hand. investor: A company or individual who lends or gives money to start or operate a business and expects to earn a profit from the investment. keystoning: The business practice of selling a product for double the cost to buy it or produce it. ledger: A book or record sheet for listing business records. legal: According to the law. legal structure: The form or type of ownership; specifies who is financially responsible for the business. lender: A company or individual who allows someone to borrow money for a period of time. manufacturer: A person or company that makes goods or products from raw materials. marketing: Everything you do to tell customers about your business. memo: A brief business letter that communicates a short message to a customer or business associate. mentor: A wise advisor who meets with you regularly and wants to help you succeed in business. Jj net profit: The amount of profit left after all the business expenses and taxes have been paid. networking: Socializing with other businesspeople for the purpose of helping each other achieve goals. non-profit: A business with no owners that is operated by a group of people in order to accomplish a worthy cause; a charity. operating expense: Ongoing expenses to run a business such as rent or phone. opportunity: A time that is right; a chance. order form: A printed paper with blank spaces to record a customer’s purchase. organization: A systematic arrangement or plan for business structure. partnership: Two or more people who own a business and share responsibilities. priority: Something of primary importance; first place. product: A physical object that you can see, touch, and sell to others. profit: The money you have gained from a sale after expenses are paid. promotion: A sales campaign that attracts customers and contributes to the growth of your business. proprietor: An owner of a store or business. prospect: A person who is a likely customer; a candidate. prototype: A model of a product or invention. receipt: A written statement that goods or services have been received and paid for. research: Careful study or investigation to find out facts. retailer: A business that sells products directly to the consumer. return on investment: The percentage of profit earned by investing in a business. revenue: All money that comes into your business; income. roadblock: A barrier or obstacle that obstructs progress toward a goal. sales price: The amount of money the consumer pays for a product. sales tax: Taxes owed to the city, county, or state on every sale of certain products and services. service: Work or labor performed for others in return for a fee. skill: An ability gained by experience to do tasks or work. slogan: A word or phrase used to draw favorable attention to your product or service. sole proprietorship: A business owned by one person only. startup costs: Expenses or cash investment to start a business. stock: Shares of ownership in a corporation or business. stockbroker: A person who is licensed to buy and sell stocks and bonds for other people. stock exchange: A place where stocks and bonds are bought and sold. stockholder: A person who owns stock or shares in a corporation. success: Achieving a goal; accomplishing what you wanted. survey: A study that measures public opinion or gathers information. talent: A special ability a person is born with; a gift. target customer: Top business prospect who is the main focus of attention. time management: Skillful or controlled use of the hours in a day. to-do list: A written series of actions that need to be completed. trade show: An event in which a group of businesses creates temporary advertising displays for viewing by the public. transaction: Business activity of buying, selling, or exchanging goods. variable costs: Cost of goods; costs to purchase or manufacture the product or service you sell. venture: An business undertaking in which the outcome is unknown. venture capital: Money needed to start or grow a business. wage: Money paid for work; money paid to employees. warranty: Statement of the specific terms of a company’s guarantee. wholesaler: A business that buys large quantities of products from manufacturers and sells smaller quantities to retailers for resale. zoning laws: City ordinances that determine which areas of the city may be used for business. 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