Teacher Trek

USS Biz Trek Extension Activities

Lesson Three ­ Race to Planet Mirania

Vocabulary

Target Customer

Niche Marketing

Market Research

Needs Survey

Journal Assignment

Select a product that is marketed specifically to teenagers. In your journal describe how you think it should be packaged or labeled to appeal to a broader audience.

Class Discussion

  1. Math ­ After doing some research on the demographics of the residents of her hometown, Wendy learned the following:

    2. 0-5 years of age 870 residents

    6-15 1,956

    16-20 5,300

    21-40 8,695

    40-60 5,390

    over 60 2,800

    Construct a bar graph to present this information.

  2. What kinds of information do you need to know about your target market?
  3. What guidelines would you use to select a target market?
  4. Which of the five P’s is most critical to the success of your business? Which is the least important? Explain.

Project

Conduct market research on a product sold specifically to teens to determine whether possible product changes are needed. Your research should consist of these three steps:

  • Create and conduct the survey
  • Compile the results
  • Make recommendations in writing to the company owner based on your findings

Back to Teacher Trek             Lesson 4

Revised: March 02, 2005.
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