Teacher Trek

USS Biz Trek Extension Activities

Lesson Five ­ Space Flyers

Vocabulary

Ad campaign

Advertising

Networking

Brochure

Promotional Plan

Promotional Mix

 

Journal Assignment

Can promotion done by a small business owner be as effective as promotion done by professionals? Why or why not?

Class Discussion

1. What kind of audience are flyers effective in reaching? What about yard signs?
2. How should a new business budget for advertising?
3. Give an example of a product you recently purchased that was promoted by each of the following methods:
• Flyer
• Business card
• Yard sign
• Newspaper ad

4. Why is it important to re-focus on your target market when developing your promotional strategy?

Project

Develop a calendar and a guide sheet for reviewing and revising the promotional plan for your proposed business.

Back to Teacher Trek             Lesson 6

Revised: March 02, 2005.
Copyright © 1998-2000 by YoungBiz.com.
All trademarks or product names mentioned herein are the property of their respective owners.